Sophos partners with Naizak for regional distribution
Naizak will distribute Sophos' product line throughout the Middle East channel. It will also collaborate with Sophos to offer partner training in order to help them sell the new security solutions.
Sophos has partnered with Naizak Global Engineering Systems to distribute the security firm's entire range of security solutions throughout the Middle East.
This new partnership will see Naizak distributing Sophos' solutions including Endpoint Security, Encryption and Data Loss Prevention (DLP), Web and Email Protection, Mobile Control and Sophos Network Security and Unified Threat Management (UTM).
Naizak was already distributing UTM solutions from Astaro, which was bought by Sophos.
"Our strategic partnership with Naizak is not just an indication of our commitment to the region but it also reinforces our positive vision for local growth plans," said Andre Scheffknecht, Regional VP of NEEMEA for Sophos. "The distribution agreement will help us deliver our technological innovations along with optimum value to our customers."
"The decision to sign this agreement was made easier as Naizak was already distributing Astaro - now a Sophos company. Naizak's in-depth understanding of market dynamics, skilled technical team and timely training and educational programs will support our opportunity for incremental growth." Scheffknecht added.
Naizak has said that it will offer its channel partners many value-added services to enable them to sell Sophos' solutions better. Part of its channel strategy involves seminars and training programmes for its partners, as well as pre-sales, implementation and post-sales support. Additionally, Naizak will also offer its customers tailored solutions along with its suite of complementary offerings.
"To remain strong in the Value Added Distribution business, we make concerted efforts to keep abreast with market trends and are constantly adding some of the latest technologies into our portfolio. The addition of Sophos represents our assurance to collaborate with best of breed, thereby broadening our niche solutions for channel partners and meeting the specialized needs of end users. We see a perfect fit for Sophos products within our brand portfolio that complement our existing solutions." said Salim Abdul Ghani, regional operations manager, Naizak.