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Facebook nabs facial recognition website

Face.com rose to fame because of its popular free iOS app, KLIK; rumour has it that the website was acquired by Facebook for $100 million

Facebook nabs facial recognition website
Facebook has acquired Face.com for $100 million.

Facebook has acquired Face.com, a photo-based website that provides a facial recognition service.

The website rose to fame because of its free KLIK iOS app that already links with Facebook and tries to identify the faces of friends and suggests tags. It also has a few Instagram-like filters that can be applied to pictures before uploading them onto Facebook.

Rumour has it that Facebook has spent $100 million for Face.com, a fraction of what Facebook paid for Instagram ($1 billion) earlier this year.

Face.com CEO Gil Hersh wrote on the site's blog: "We love building products, and like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers - that's all we've ever wanted to do."

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