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FVC appoints new GM for GCC and Pakistan

Waleed Heloo to focus on distributor’s growth strategy

FVC appoints new GM for GCC and Pakistan
Heloo plans to expand and enable FVC's channel ecosystem by building stronger alliances with current partners.

FVC, a regional value-added distributor in the Middle East and North Africa (MENA) region, has appointed Waleed Heloo as its new general manager covering the Gulf countries (excluding Saudi Arabia) and Pakistan.

FVC says Heloo brings more than 18 years experience in the IT sector to his new role at the company.

According to the distributor, Heloo will spearhead FVC's continuing expansion in the region, focusing on consolidating and adding new vendor partnerships that will complement the company's existing solutions portfolio in four key areas of its expertise include: unified communications, application delivery, information security and cloud computing.

K. S. Parag, MD at FVC said: "As a value added distributor focused on emerging technologies, we have a commitment to continue to lead the sector with cutting edge technology that will not only enhance the solutions already on offer but fulfil a key requirement of the enterprise sector in the region. Waleed has a wealth of experience in the Middle East and will bring his unique perspective to our business, making him an invaluable addition to our team."

FVC stated that Heloo will be working with the network of existing channel partners to help them create stronger go-to-market strategies as part of FVC's ongoing channel partner programme.

"The market is evolving rapidly, influenced by new technologies, new devices and new requirements," commented Heloo. "I see this as the right time to revisit and rebuild a new strategy for the business, allowing us to target the huge opportunity awaiting us within existing and future potential market segments. This requires a portfolio of strong vendors with innovative solutions, a new scalable business model, new Go to Market strategy with the right industry relevance and of course a stronger channel to execute these plans."

Heloo plans to expand and enable the company's channel eco-system by building stronger partnerships with existing partners, appointing new strategic and vertical partners and providing better and scalable support to potential resellers across the region.

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