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Samsung, Istikana partner for video-on-demand

The two companies launch free video-on-demand service for Smart TV users

Samsung, Istikana partner for video-on-demand
The free VoD service will provide Smart TV users with a wide collection of Arabic.

Consumer electronics vendor Samsung Gulf Electronics, has partnered with Istikana to launch free Arabic video-on-demand (VoD) service for Smart TV users.

Under the deal, Istikana will provide Smart TV users over 3,000 hours of Arabic titles, including cartoons, films, documentaries and Arabic dubbed international TV series.

Istikana says the free VoD service will also provide Smart TV users with a wide collection of Arabic favorites including Bab El Hara, the story of Sayidna Yusef, and Souq Al Algaz. The company says users can also enjoy international dubbed favorites including Rosalinda, Rawabut Al Hob, and Al Yanbou. Istikana also provides a great children's selection including Adnan wa Lina, Sindbad, and Calimero and is available on Samsung's Smart TV Hub.

Vinod Nair, general manager TV Business, Samsung Gulf Electronics, said Samsung is excited about giving its viewers the best in entertainment experience by bringing an array of old time TV show favorites, free of charge. "The demand for Arabic content is rapidly growing in the region, however content is limited. Our partnership with Istikana will give our consumers the unique chance to access one of the largest premium Arabic content libraries in the region."

"Smart TVs are the future for VoD delivery. We are proud to have Samsung as our partner in enabling users to access our rapidly growing library of premium Arab VoD content. Istikana's mission is to provide premium content to our users whenever they want and on whatever device they want. Our Samsung partnership is a key element in that mission. Now users can enjoy Istikana's full selection of content on the web, mobile and finally on Samsung Smart TVs," added Samer Abdin, co-founder of Istikana.


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