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ASUS stomps in with the UX31A Ultrabook

The Zenbook Prime UX31A is equipped with a full HD IPS screen, the latest Intel i7 processors, HD 4000 graphics and SSD storage

Asus' UX31A is the computing giant's latest foray into the Ultrabook space.
Asus' UX31A is the computing giant's latest foray into the Ultrabook space.

Asus has announced its next generation Zenbook Prime UX31A Ultrabook which comes equipped with a full HD IPS 13.3-inch screen, sporting a full 178-degree wide viewing angle.

The computing giant touts that it will ‘claim the title for the Ultrabook with the highest resolution screen available in the market today.'

The Zenbook's all-aluminium exterior is 9mm at its rear and tapers down to 3mm at the front. It also boasts a backlit chiclet keyboard and a multi-gesture touchpad.

Asus' UX31A Ultrabook features Intel's third generation, Ivy Bridge, Core i7 processors mated with 4GB of DDR3 RAM and integrated HD 4000 graphics. Storage is provided via a 128GB or 256GB SSD. This also allows the UX31A to boot quickly from a cold start, and have an instant resume time of two seconds. Asus says the UX31A's battery life lasts about seven-hours and can tackle two-weeks on standby.

Connectivity is provided by USB 3.0 ports and a mini-HDMI port to project video and multimedia to a larger external screen. The Ultrabook also offers a Bang & Olufsen IcePower SonicMaster audio system that provides a rich audio experience.

Leon Yu, regional MD, ASUS said: "Aesthetically, we've retained the much-loved stylistic elements and build quality of the iconic Zenbook. On the technical front the new Zenbook Prime UX31A redefines the boundaries of the Ultrabook category with Intel's latest processors for enhanced performance, This massive increase in resolution brings video and pictures to life by allowing users to watch Full HD video content without any loss in resolution. With the growing popularity of digital photography, photo sharing on social media and the extensive use of detailed graphics online, in presentations and documents - what better way to extract the fullness of the content being consumed on the go, than by viewing it at its highest possible quality, at the maximum screen resolution available today on any Ultrabook."

The ASUS Zenbook Prime UX31A weighs a mere 1.3kg and is available across the UAE and GCC in all leading retail outlets.