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Fortinet launches new channel initiatives

Channel programmes and tools aim at increasing partners’ expertise and profitability

Fortinet is improving its channel strategy in order to foster business opportunities for resellers, says Roman.
Fortinet is improving its channel strategy in order to foster business opportunities for resellers, says Roman.

Fortinet, a global provider of high-performance network security solutions, has unveiled a series of channel initiatives that support the company's ongoing objective of creating value for, and getting commitment from resellers and distributors.

The new programmes and tools focus on education, profit and proximity, and are aimed at helping increase the expertise and profitability of Fortinet's channel partners across the EMEA and APAC regions.

Fortinet says the three key areas around which it developed its new channel initiatives are: education, profit and proximity.

The vendor says through Fortinet's new Authorised Training Centres (ATCs), the training initiative has been designed to provide additional sales benefits to existing ATCs and foster the presence of ATCs at local level.

"Fortinet sells exclusively through its channel partners. Pursuing our goal of becoming the leading network security vendor, it is thus paramount that we keep improving our channel strategy in order to foster the business opportunities of our resellers and distributors," said Emilio Roman, vice president, International Sales Operations, Fortinet.

Roman said the channel initiatives are designed to help further support resellers and reward high-value partners, who truly invest in the brand, technology and products.

On the profit side, the company says the introduction of the deal registration tool aims at protecting channel partners who actively identify new business opportunities and comprehensively share them with Fortinet. Through an automated tool, resellers are encouraged to further take leadership on sales opportunities while, in exchange, benefit from Fortinet sales and technical support knowledge to help close deals faster.

The company stated that the recently launched Fortinet mobile application gives partners easy access to Fortinet's product information and threat research updates, at the touch of a button, anywhere and anytime.