Logicom launches Cisco Networking Lab
Initiative aimed at SMB focused channel partners in the UAE
Regional distributor Logicom, has launched its first Cisco Technology Lab for SMB partners in the UAE.
Resellers in the UAE can now get live Cisco experience with the all new lab. The lab, which is housed at Logicom's Dubai office, is part of the distributor's wider plan to offer value-add offerings to channel partners.
According to Logicom, the lab will be used to demonstrate customised network solutions for SMBs with key highlights on Cisco Smart business architectures. In addition, the distributor has also introduced various Cisco programmes, solutions, trade-in offers to partners.
Sameena Naaz, Cisco Product Manager at Logicom Dubai said: "The fastest growing sector in the emerging region is the commercial space, with maximum relevance of Cisco distribution partners being in this segment. At our lab, we have a solution for the small and medium sized businesses that have integrated all the architectures from Cisco. The launch of this lab is one of our many initiatives to reinstate and complement Cisco go-to-market of Partner led programmes. Our business partners can take away from this lab ready-to- use solutions which they may supplement with their value add services. We want to enable our partners to provide solution offerings that they can demonstrate at our lab to their end clients."
"A significant economic force in the UAE lies across small and medium-sized enterprises. We at Cisco are very committed to our partners and the SME sector in the UAE which contributes to Cisco's roadmap for developing and strengthening industries, fostering entrepreneurship, improving SMB competitiveness, and increasing management capabilities and ICT skills which delivers on Cisco's vision in connecting the UAE," said Reeman Ansari, distribution account manager, Cisco UAE.
Ansari said: "Through distribution, we scale to reach out, enable and engage with the thousands of SMEs across the market. Logicom's investments in programmes and initiatives, training and enablement are a key attribute to that. Logicom' s Lab venture will tailor to enabling the reseller base on Cisco's architecture and provide the support required to facilitate SMEs growing business needs."