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Facebook opens first ME office

Facebook opens DIC office to serve MENA region

Facebook VP and MD for EMEA Joanna Shields speaking at the launch of the DIC office.
Facebook VP and MD for EMEA Joanna Shields speaking at the launch of the DIC office.

Facebook has opened its first office in the Middle East.

The social network site, which has over 900 million active monthly users, will be based in Dubai Internet City, to work with brands across the region.

Joanna Shields, Facebook's vice president and managing director for Europe, Middle East and Africa, commented: "The opening of Facebook's Dubai office - our first in the Middle East - marks an important milestone for us and our local partners.

"In an open and connected world, more and more companies are realizing that Facebook is the place where they can build strong connections with their customers. We are here to share our experience and learn from the many talented, creative people in this part of the globe."

Facebook listed on the NASDAQ earlier this month, although the share price has slipped below the initial offering price.

The MENA office will be headed up by Jonathan Labin, Head of Global Marketing Solutions, Middle East and North Africa at Facebook.

"I am thrilled to be leading the team in Dubai.  We already have strong partners in the region that are using Facebook in innovative ways to achieve real results.  I look forward to working with many more businesses to help them extend their reach and realize the power of social," Labin said.

Malek Al Malek, managing director at Dubai Internet City and Dubai Outsource Zone welcomed the move.

"Dubai Internet City is proud to have a young, global company that revolutionised the internet world join our cluster. Facebook already has a penetration of approximately 36.18 per cent in the UAE and a presence of 3.1 million users. Now, with its regional headquarters based at DIC, Facebook will successfully tap into the ever-growing potential of social media in the region. Undeniably, social media has impacted not only consumers but also the decision making and long term plans of large enterprises based in the country," he said in a statement.