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Jabra, Westcon Middle East Group partner

Westcon to market Jabra portfolio of UC-optimised voice products

Jabra, Westcon Middle East Group partner
Westcon's Lockie (l), after sealing the distie deal with Jabra for the Middle East.

Jabra, a global provider of innovative hands-free communications solutions, has appointed Westcon Middle East Group as its distributor for the Middle East, Pakistan and North Africa regions.

Under the agreement, Westcon will distribute the entire suite of Jabra UC-optimised headsets through its strong reseller base to address rising enterprise market demand for Unified Communications (UC) solutions that include voice communications and collaboration.

According to the vendor, the deal with WestconGroup is a major milestone in its growth strategy to accelerate the business in the region. Jabra states that Westcon and Comstor serve all the segments of the regional enterprise market: large enterprises, the mid-market including call centres, as well as the SMB office and mobility markets.

"This latest regional cooperation builds on the successful partnership between Jabra and Westcon Group worldwide over the past years. It's a natural continuation to the very deep and fruitful cooperation between the two companies, and we look forward to scaling the relationship into Middle East, Pakistan and North Africa given WestconGroup's demonstrably strong track record in the region," said Hanny Hanna, regional manager at Jabra Middle East, Africa and Turkey. "Jabra offerings for UC voice solutions complete WestconGroup's portfolio of convergence products from Avaya and Cisco. We will work in close alliance to leverage synergies, to strengthen brand recognition through joint marketing activities and to meet market needs."

Steve Lockie, group managing director, Westcon Middle East Group: "Jabra products are a natural extension to the group's range of solutions and services for the high-growth markets of MENA region. In the increasingly fast-paced virtual world we operate in, there is no limit to the hosts of networks connecting us to our customers, partners, peers, colleagues etc. Jabra wireless headsets are the vital business tools that simplify connectivity and deliver productivity benefits to the end-users. From an organisational perspective, Jabra products ensure rapid return on the customers' UC investment."

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