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DISTREE opens with a bang

DISTREE has opened its doors to more than 580 delegates at the Le Meridien Al Aqah in Fujairah, UAE

Farouk Hemraj, CEO of DISTREE Events.
Farouk Hemraj, CEO of DISTREE Events.

The 8th DISTREE ME channel event opened with a record number of 580 delegates attending this year. The event attracted more than 200 retail buyers from more than 130 companies to meet more than 75 international vendors. These vendors cover a broad range of products in the IT and CE sector from accessories to high end home networking solutions and communications devices.

Farouk Hemraj, CEO at DISTREE Events, said: "The event's compelling combination of pre-scheduled one-on-one meetings, keynote presentations, awards, workshop sessions, boardrooms and networking opportunities offers tangible business benefits for all DISTREE Middle East delegates."

The event this year has Platinum Sponsors Intel, Lenovo & Microsoft, and is also supported by BDL, Dell, Grand Stores, Kaspersky and Norton by Symantec as Gold Sponsors. Asbis, Cisco, Max Electronics, Samsung and Targus are all participating as Silver Sponsors.

The Hospitality Zone at the event has been expanded over two floors within the Le Meridien Al Aqah Beach Resort. This offers private meeting rooms for vendors to use. Retailers have also been issued with a special ‘Hospitality Zone Passport' that tracks progress and offers rewards based on the number of meetings attended in the Zone.

Also returning to the event is GameStream Alliance. This is sponsored by Microsoft, Sony, Pluto and Red Distribution. GameStream12 seeks to educate the region's retail channel about the latest developments in games technology and will share go-to-market strategies.