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Cisco to set-up customer experience centres

Wireless networking giant plans retail demo centres for smart appliances

Khan says the new Linksys Smart Wi-Fi routers put intelligence into home networks.
Khan says the new Linksys Smart Wi-Fi routers put intelligence into home networks.

Following the launch of its Linksys Smart Wi-Fi router range last month, Cisco has revealed that plans are already underway in the Middle East to set-up customer experience centres with retail partners across the region.

The move comes as Cisco looks to boost its Home Networking Business and enhance customer experiences through a range of smart applications and solutions that the vendor is lining up.

Cisco says it is also preparing to launch its Linksys Smart Wi-Fi routers in the Middle East region next month and the groundwork being done is to ensure that all its retailers in the region get on board to receive training before the programme rolls out.

According to Cisco, the customer experience centres within retail outlets, will aim to help consumers enhance their home networking knowledge by experiencing hands-on Cisco Connect, the vendor’s software offerings that guide consumers through simple setup and management of their Linksys EA-Series home routers.

Amanulla Khan, regional manager - Home Networking Business Unit, India, Middle East and Africa at Cisco, said the explosion of wireless devices and video streaming have redefined the importance of the home network. Khan said consumers with internet connectivity today are expecting reliable, simple software and applications that are effortless to deploy and manage. "Our new Linksys Smart Wi-Fi routers are game-changing products that put intelligence into the home network so consumers have a platform that makes it easy to manage and optimise their smart devices,” he said.

Khan added that the next generation of Cisco Connect software, dubbed Cisco Connect Cloud, which will soon be launched, works with the new Linksys EA-Series to enhance users' experience by giving them anytime, anywhere access to multiple home networks, from their smart mobile device, tablet application or web browser.

Khan pointed out that Cisco has partnered with consumer electronics vendors in the Middle East region to showcase the smart WiFi router offerings through the customer experience centres. “As we prepare to launch our EA series range in the region, Cisco has partnered with select consumer electronics vendors around the globe to make these experiences a reality,” he said. “We are working with various vendors that offer smart TV offerings globally.”

He said the aim of these initiatives is to ensure that retailers are not just selling routers from a networking perspective alone, but to empower them with cross-selling and up-selling opportunities with the smart appliances they sell.

Khan explained that Cisco is already working with Whirlpool, application developers and service providers who view the home network as a new frontier for providing innovative solutions for consumers.