Symantec to ramp up services for top 250 partners
Security vendor takes aim at UAE and KSA channel with privilege channel initiatives
Norton by Symantec has revealed that it's ramping up its services and channel programme that are aimed at creating a talent pool of top 250 resellers in the UAE and Saudi Arabia.
The plan will see Symantec roll out a privilege programme in the two countries beyond the regular promotions that are run for the channel partners, giving resellers access to specific promotions and product updates.
Tamim Taufiq, head, Consumer Sales MENA at Symantec, said details of the initiative are being finalised and the programme once implemented will give resellers the competitive edge over their rivals in the market. Taufiq said with the channel landscape being very broad, resellers can continue to expect quality products from Symantec into the market. "As we recently celebrated our 30th Anniversary, Symantec is in a great position to offer experience, expertise and quality assurance to our resellers across the region," he said.
Taufiq said the regional channel is in good shape at the moment, as the instability of six months ago has steadied which is hugely positive. "We continue to receive feedback from the channel on a daily basis that enables us to tailor our activities and programmes accordingly. As a whole, the channel is in a strong position to build on the current momentum," he said. "We have put up compelling channel initiatives and partners are undoubtedly seeing value on this."
He added that with credit lines shrinking considerably in the region, distributors have been forced to look at major names in the market and cannot afford to take risks on ‘lesser known' brands. "This has been significantly amplified by the fact that credit rating companies have now revised ratings so that the 30 to 60 days credit no longer applies," he said.
Raufiq explained that with the channel initiatives that Symantec is lining up, resellers are being urged to look at business in the long-term. "When we look at Norton specifically, it is not a one-deal product. We offer a calculated and deliberate lasting engagement that is designed to meet long-standing objectives while offering support on strategic and tactical initiatives in the interim," he said.
He added that partners cannot be here to make money just for today hence the company is rolling out partner initiatives over longer periods to give resellers the returns they need and work towards.