Intel sees strong channel growth despite tough economy
Chip-maker says Ivy Bridge ready for quick transition over Sandy Bridge
Intel has said it experienced strong growth in the channel despite tough economic times in the EMEA region.
The vendor said there was plenty of upheaval last year in the region, between economic woes in the Eurozone, and political unrest that engulfed some countries in the Middle East region.
"It was a difficult year to post any growth," said Steve Dallman, Intel vice president for Sales and Marketing Group. Dallman told more than 400 channel partners from EMEA at the Intel Platinum Summit that they had grown the business ‘dramatically, even in the toughest of times'.
Dallman said the global channel growth amounted to 18% overall year-on-year for Intel.
Intel said it expects to see a swift transition in the channel to its third generation Ivy Bridge chips. Intel is expecting 30% transition in its channel from Sandy Bridge to its third generation chips in the second quarter of 2012. In the third quarter, this is expected to be 70%, Intel stated.
According to the vendor, the transition to third generation chips will be helped by the channel pushing Ultrabooks.
Dallman added that the company has little doubt that the big Ultrabook push will draw a swooning customer base. "If you could ship these with stiletto heels I would get married again," said Dallman, whose reference to the small form factor Ultrabooks evoked laughter from the Platinum audience.
The transition to Ivy Bridge will push forward with quad cores shipping this week, before dual cores at the end of the quarter, Intel said.