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MEA PC market shows strong growth in Q1

IDC says Middle East & Africa PC market grew 13.5% in Q1, driven by notebook shipments

MEA PC markets were up in Q1 2012, mainly from strong notebook sales.
MEA PC markets were up in Q1 2012, mainly from strong notebook sales.

The Middle East and Africa PC market saw strong growth in the first quarter of this year, growing by 13.5%, according to figures from IDC.

Shipments in Q1 2012 reached 6 million units, driven by sales of notebooks.

Notebook sales were up 24.7% year-on-year, to 3.7 million units, while desktop shipments declined 1% to 2.3 million units.

Strong consumer demand from markets including Saudi Arabia, the UAE, Egypt and South Africa helped drive notebook sales, while a major deal for notebooks for education also lifted the segment in Pakistan.

"Most parts of the region saw vendors becoming more aggressive, not only in terms of pricing, but also by offering better marketing support and reward programs to channels and resellers," said Fouad Charakla, a research manager at IDC Middle East, Africa, and Turkey. "Added to that, the absence of any more hard disk drive shortages eliminated any supply constraints in the market. IDC also saw a greater shift towards entry-level models of PCs in most parts of the region, primarily in relation to notebooks."

HP was able to return to market leadership in the MEA region, with unit shipments up 27.2%. The company made some changes within its regional channel which helped growth, according to IDC, and also had low levels of inventory in channels at the end of 2011, allowing it to ship aggressively in the first quarter of this year.

Dell grew shipments by 15.6% but still slipped to second place, while Acer and Toshiba remained stable in the third and fourth spots respectively. Acer grew by 15.5% year-on-year, while Toshiba grew 39.4%, and Samsung rose to fifth place with 72.3% growth in shipments.