InMobi releases quarterly Mobile Insight Report
The report states that the ME is seeing continuous growth from mobile impressions, that have increased 46% in the first quarter of 2012
InMobi, an independent mobile advertising network has released its quarterly Mobile Insights Report at The Mobile Show in Dubai.
The report highlights continuous growth in the region with Middle East mobile impressions increasing nearly 46% in 90 days and InMobi increasing its impressions in the region to 11.5 billion per quarter.
Symbian OS maintained its top spot in the Middle East, with the combined growth of Android and iOS claiming nearly 54% share of available impressions. The top handsets in Q1 2012 are Apple devices which collectively make up 12% of the total handset impressions.
Richard O'Sullivan, head of sales, ME at Inmobi said: "This is our first report in the Middle East, and we are very excited at being able to share some of our key findings from our Mobile Insight Report. We now serve over 11.5 billion impressions per quarter in the Middle East, which shows that the reach mobile devices offer local, regional and global brands is continuing to grow."
O'Sullivan also said: "Symbian continues to dominate the operating system share of impressions in the Middle East, with Apple's iOS and RIM's OS being the biggest gainers in Q1 2012, when compared to Q4 2012. Mobile ad growth has been driven by smartphones, and we have seen a 50% increase since Q4 2011. Smartphone impressions now outnumber advanced phone impressions by more than 4 to 1, and we expect to see more diversity in the numbers over the coming months as we add Middle East premium publishers and networks. Further, in-app advertising has shown incredible growth, a staggering 100% increase. This illustrates a strong ecosystem build up for apps in the Middle East."