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Mindware wins Microsoft MEA and EMEA award

Distributor receives MEA and EMEA award at Partner Operations Conference

Mindware was honoured for exceptional overall operational excellence.
Mindware was honoured for exceptional overall operational excellence.

Regional distributor Mindware has scooped both the MEA and EMEA award from Microsoft at the 2012 EMEA Partner Operations Conference held recently in Dublin.

Mindware was honoured for its investment in delivering operational excellence in the region. The event which took place in Ireland was attended by all Microsoft's distributors and DLARs across the EMEA region. 

Jeff Jacob, Microsoft Product Unit manager at Mindware, said this award was given to Mindware for the exceptional overall operational excellence and OEM-ODR distribution expertise over the last fiscal year for Microsoft across EMEA.

Jacob said Mindware being one of the oldest distributors of Microsoft in the region makes this win even more special especially that this is the first time a Microsoft distributor from the Middle East region has been honoured.

"This achievement can be attributed to a number of reasons, namely fulfilling important key performance indicators in distribution like immaculate inventory management, practically no RMAs for the past five years, excellent sales and logistics team and astute management support in these trying financially critical times," he said.

He added that the contribution of Microsoft Gulf's support is one of the major attributes for Mindware to achieve this award.

Jacob explained that Mindware was the first authorised distributor of Microsoft in the Middle East and interestingly the vendor started its regional operations from Mindware's premises back in the year 1991. "This relationship has grown over the years and today stands at a point where the name Mindware is synonymous with the Middle East Microsoft distribution channel," he remarked.