RIM plans to open stores across ME
The RIM flagship store in the region will be 1500 sq.ft. and will open in Dubai towards the end of 2012
RIM, the BlackBerry smartphone maker, has decided to open retail stores across the Middle East, South East Asia and Africa, with the first store opening in Dubai, UAE.
In a bid to fight off the company's stagnating sales in the West, RIM has decided to set up stores in places where there is still a healthy demand for their products. The Middle East and Africa saw shipments of RIM devices double in the fourth quarter 2011, compared to a year before.
The first of these stores is to be setup in Dubai and will be RIM's flagship shop covering over 1,500 sq.ft. Other stores in partnership with Axiom Telecom are planned across the region.
"In response to the continued and strong growth we are experiencing in the region, we are pleased to reveal that we are in the final stages of negotiating a lease for a BlackBerry flagship store in Dubai. We are planning to open the store in late 2012. Over the coming year, we also have plans to open a series of co-branded stores with one of our local partners, Axiom Telecom," said Sandeep Saihgal, MD, RIM, Middle East.
RIM also announced in February this year that it was looking to open 4,000 outlets in Indonesia and more across South East Asia.