Home / / Harman unveils ‘Samsung Harman-Smart Academy’

Harman unveils ‘Samsung Harman-Smart Academy’

Concept aims at educating consumers through audio visual hands-on experience

Harman unveils ‘Samsung Harman-Smart Academy’
Malani says consumers have shown wisdom of learning more about the products they want before making a purchase decision.

Consumer electronics retailer Harman House and Samsung have teamed up to launch the ‘Samsung Harman-Smart Academy,' a first of its kind global concept that aims at educating consumers on the complete functionalities of Smart TVs and home theatre systems.

Harman House claims to be the only retailer to offer this unique service, which caters to the consumer electronics segment in the UAE.

According to the consumer electronics retailer, the launch complements the continuing increase in sales of Smart TVs and home theatre systems in the Middle East region.

According to Harman House, the Samsung Harman-Smart Academy will give customers the advantage of learning how to optimise and customise settings of their TV and audio systems; distinguish the difference between various home theatre systems and the different kind of speaker outputs. The new concept will also allow customers to experience the new range of Samsung Smart TVs.

"These are truly vibrant times for the UAE's consumer electronics market, which ably serves around two billion people in the Middle East and Asia. With this in mind, both Samsung and Harman have become innovators in introducing ground breaking tech savvy TVs and audio systems," said Amit Malani, president, Harman Middle East. "Despite the large volume of sales recorded for these new AV systems, many consumers still do not fully understand the key features offered by the units they have purchased. Many retailers speak about providing service to their customers but there is no retailer in the UAE who can give a dedicated space and personally give consumers a hands-on learning experience."

Malani said: "Consumers today have demonstrated a new found wisdom of learning more about the consumer products they want before making a purchase decision. For LCD and LED TV sets, the demand is for units that offer key connectivity and high clarity. With this academy, we aim to live up to our commitment of extending assistance to customers even after the purchase has already been made."

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