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Gitex chases African opportunities

Gitex organisers on Africa roadshow to increase audience for show

Gitex 2012 is looking to draw more visitors from Africa.
Gitex 2012 is looking to draw more visitors from Africa.

Dubai World Trade Centre is conducting a roadshow of African countries to promote GITEX 2012.

The roadshow will take in 12 countries in East, West and North Africa, with the Gitex team meeting government organisations, industry associations, and embassies and IT companies.

The even is part of Gitex's ‘Africa in Focus' campaign to connect Africa's $3 trillion IT market with opportunities in the Middle East.

"There are sizeable opportunities for ICT companies in Africa to grow and expand its reach as the markets mature and infrastructure develops," said Trixee Loh, senior vice president, Dubai World Trade Centre. "Through these roadshows, we will work closely with the relevant governments and industry officials to foster ties and explore trade opportunities that will be mutually beneficial to all."

The roadshow started in Kenya on 12th April, where the Gitex team will meet representatives of organisations in Rwanda, South Sudan, Tanzania and Uganda, along with the Kenya ICT board. The roadshow will then proceed to Nigeria, Morocco, Algeria, Tunisia, Cameroon, Ghana and Senegal in early May.

The 2011 ‘Africa in Focus' campaign drew in 21% more visitors from African countries, including Nigeria, Sudan, Kenya, Libya and South Africa, to Gitex Technology Week 2011.