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Al Otaiba Technologies targets regional expansion

New chief operations officer keen to develop the company’s export business

Al Atyani says the company's vision is to extend the size of the market it serves in the Middle East and Africa region.
Al Atyani says the company's vision is to extend the size of the market it serves in the Middle East and Africa region.

Al Otaiba Technologies, part of the Al Otaiba Group of companies, has appointed Anwar Al Atyani as its new chief operations officer for the Middle East region.

Al Atyani brings with him vast experience to his new role having served in the IT market and regional channel for more than two decades. He has worked in a series of roles that have seen him deal with brands such as Asus, Canon, Microsoft and Sharp in Kuwait, the Kingdom of Saudi Arabia, Jordan and the UAE.

He latterly served as sales and marketing director at components and electronics distributor Trinity Middle East.

Al Atyani says his main objective is to help Al Otaiba Technologies expand its business in the Middle East and Africa by identifying new channels and enlarging its power retail and hyper markets network. He said the company will also explore new ways of developing the its power retail channel and expand the product and solutions breadth needed in this sector.

"Our vision is to extend the size of the market we serve in the Middle East and Africa region, open new channels, and develop relationships with new vendors through our sister companies Al Otaiba Distribution and Al Otaiba Communications," he said. "We will support our our end-users to ensure their success."

Al Atyani said the company will also develop its export business to the CIS markets and Africa region in addition to the Middle East geography.

Al Otaiba Group has been in business since 1993 and specialises in serving the real estate, oil & gas, advertising and IT sectors.

Through Al Otaiba Technlogies, the group offers a wide range of IT products and accessories including its own in-house and multinational brands such as Sitecom, Sweex, Hawking, Qware, LG, Samsung, Asus, HP, Toshiba, Dell, Iomega, Epson, id America and Innergie.

Al Atyani said Al Otaiba Technlogies is looking two more showrooms in Jumeira and Sharjah to complement the three existing outlets in Dubai's Computer Plaza and Abu Dhabi.

"Al Otaiba Technlogies is already working closely with the channel and customers in the export market to ensure the best possible business outcome for all. My plan is to create a viable export business for IT resellers and wholesalers that target the CIS, Africa and the Far-East region," he said.