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Interactive Intelligence buys Brightware

Vendor acquires its Netherland-based reseller

Interactive Intelligence buys Brightware
operations in key international markets.

Interactive Intelligence Group Inc. (ININ), a global provider of unified IP business communications solutions, has signed a stock purchase agreement to acquire its Netherlands-based reseller, Brightware B.V.

Under the terms of the agreement, effective April 1, 2012, Brightware is now owned by Interactive Intelligence Group Inc. The new entity will now operate as ININ Netherlands B.V.

As part of the all-cash transaction, Brightware's 14 employees will join Interactive's current sales, marketing and support teams. Interactive Intelligence will now have 22 total employees based in the Netherlands to serve the Benelux region.

The ININ Netherlands staff will continue supporting Brightware's customers located throughout Benelux, including regional brand-name companies such as Klant Contact Services, SNT and Unirobe Meeùs Group.

"This acquisition marks the continuation of our strategy for growing existing operations in key international markets," said Interactive Intelligence founder and CEO, Dr. Donald E. Brown. "Since we first set up operations in the Netherlands more than 12 years ago, our products have been met with broad acceptance throughout the region. Brightware's staff of skilled deployment and integration specialists, along with its experienced support team will be integral to our success there. Our expanded footprint in Benelux will also help us build momentum for our cloud-based communications-as-a-service offering."

Interactive Intelligence has continued on the acquisition trail, as the company recently bought contact centre assets of South Africa-based reseller Atio Corporation.

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