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Seagate appoints two new channel sales managers

Components vendor strengthens channel team for the UAE and Egypt

Seagate appoints two new channel sales managers
Mir will be responsible for cementing ties with partners and customers in the UAE.

Components specialist vendor, Seagate Technology has appointed two new channel sales managers; Aysha Mir and Doaa Reda for the UAE and Egypt markets respectively.

In their new roles, Mir and Reda will be responsible for strengthening ties with customers through the company's strong channel network across the UAE and Egypt. They will also expand the company's channel business and drive partner profitability through Seagate's proven Partner Program. Mir and Reda will report to Christian Assaf, senior sales manager for the Middle East and Africa (MEA) geography.

"Aysha and Doaa have a comprehensive understanding of the technology industry that will enable them to be successful in their new roles," said Assaf. "We will be able to leverage their knowledge and experience to drive further success for Seagate in the region. Both Aysha and Doaa will strengthen and build our channel network as Seagate continues its commitment to invest, train and support our partners," added Assaf.

Mir brings more than 10 years of IT experience in channel, sales and marketing to her new role. She joined Seagate in 2006 as the company's channel sales manager in the United Kingdom. Prior to joining Seagate, she worked with Microsoft in various roles.

Reda on the other hand, brings a decade of IT, business and sales experience to the role. She has held executive roles with various leading organisations in Egypt; including Emak, Kharafi Group, Unidist, North Africa Company and Inmac.

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