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Bahrain’s CE sector poised for growth

Gulf state’s consumer electronics segment to hit $797 million by 2015

Malani says the company is upbeat about the continued growth of Bahrain's consumer electronics industry.
Malani says the company is upbeat about the continued growth of Bahrain's consumer electronics industry.

Bahrain's consumer electronics sector has continued to demonstrate stability, says Harman House, a regional consumer electronics retailer.

The retailer says along with this stability and expected growth in the Gulf state, it has continued to witness an increase in the demand for more audio visual (AV) products despite challenging market conditions over the past three years.

Theretailer says Bahrain's current consumer electronics market value of over $632 million in 2011, is expected to grow to $797 million by 2015.

"We are upbeat about the continued growth of Bahrain's consumer electronics industry and AV devices segment in particular. Consumers in Bahrain have demonstrated a new found wisdom of knowing more about the product, before actually deciding on a purchase. This new attitude has stirred  more demand for products that offer high-end features and maximum performance at more affordable prices," said Amit Malani, president, Harman Middle East.

Malani said the company remains steadfast in its commitment to becoming a major part of this growth and consumer buying trends in the gulf state.