Avnet expands distribution alliance with VMware
VAD signs distribution agreement for the MENA region
Avnet Technology Solutions, a global IT solutions distribution has expanded its distribution agreement with VMware to include the Middle East and North Africa (MENA) region.
Up until now, Avnet had distribution rights to VMware's virtualisation solutions in North America and several countries across Europe. The agreement to extend this partnership to the MENA market means Avnet can now offer VMware's complete portfolio of virtualisation products to its value-added reseller (VAR) base across the region.
In addition, Avnet will also support VARs in the MENA belt with technical, marketing and integration capabilities to drive business opportunities around virtualisation.
"Avnet has a strong presence in the Middle East and Africa, which we believe will add considerable value to VMware in this region," said Jean-Philippe Barleaza, SEMEA channel, alliances and general business director, VMware. "The services and support Avnet provides will enable partners to take their customers to the next level of virtualisation, including management solutions and end-user computing."
Barleaza said by working with Avnet and VMware, channel partners can develop and deliver complete virtualisation solutions that significantly improve the efficiency and cost-effectiveness of their end customers' IT operations.
Henry Godwin, regional managing director, Avnet Technology Solutions, Middle East and Africa region added that: "By expanding our relationship with VMware in MENA, Avnet is connecting partners to new markets, new customers and new solutions to help them grow their businesses."
Godwin said VMware is the perfect complement to Avnet's portfolio and this agreement demonstrates the company's commitment to providing its channel partners with products and services that enable them to deliver an enhanced range of enterprise solutions to their end customers. "These solutions, combined with resources, tools, local customer service from Avnet, will help our partners to optimise new opportunities in this growth technology area," he said.