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Canon Middle East introduces latest printer models

Targeted event on corporate sector and channel key to success in Oman

Delegates at the recently held Canon seminar in Oman, where the vendor showcased new products.
Delegates at the recently held Canon seminar in Oman, where the vendor showcased new products.

Canon Middle East recently gathered its top dealers in Oman to preview the latest models of printers and copiers it recently launched in that market.

The event, which saw over 100 delegates attend, offered Canon's channel partners and corporate clients the opportunity to preview  the vendor's laser printers and copiers.

According toCanon, the initiative is part of a wider plan to engage more with channel partners and end-user clients across the Middle East region.

"Canon has always offered state of the art products that combine cutting technology and value for money along with meeting the expectations of the diverse consumers of the region. The seminar provided an ideal platform for Canon to understand the needs of the corporate segment and further consolidate our presence in this market. The event also helped the end users who got an opportunity to gain a greater understanding of the latest innovations within the Canon laser printer range," said Venkatasubramanian Hariharan, regional sales director, Canon Middle East.

Hariharan added that the strategy has helped to strengthen Canon's relationship with its dealers in Oman. He said: "We want to show them that we are their partners in every genuine sense of the word, and will support them with activities like interactive product demonstrations and seminars to show how committed we are to their success."

"Canon has been very supportive of our marketing initiatives, and that reflects in our exceptional performance last year. This series of seminars that Canon will be doing is a great way of not only introducing the products, but also engaging our customers on the most appropriate and effective solutions that will help them boost their businesses," says Ambuj Khare, senior general manager, Genetco, a Canon authorised distributor in Oman.

To cater to this growing market, Canon Middle East has launched its all in one inkjet multi function range including the ‘PIXMA MG4140', in Oman. The new inkjet models combine new elegant designs along with cutting edge printing technology to meet basic and advanced printing needs of the business and home segment users.