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Optimus signs distribution deal with Attachmate

Optimus to supply Novell, SUSE Linux and NetIQ solutions to the channel

Optimus signs distribution deal with Attachmate
Kaul says the company is looking forward to working with Novell.

Optimus Technology and Telecommunications, a regional value-added distributor (VAD) of IT and telecommunications products, has signed a distribution deal with Novell Middle East to supply the company's Novell, SUSE Linux and NetIQ solutions through its channel network in the MENA region.

Under the accord, Optimus will enhance the vendor's regional channel network and conduct regular marketing and channel development activities to position Novell, NetIQ and SUSE Linux as leaders in their respective market segments and help increase market share in the region.

Meera Kaul, managing director of Optimus Technology and Telecommunications, said: "We are happy to sign this distribution agreement with Novell Middle East to represent their well-established brands such as Novell, NetIQ and SUSE in the MENA region. These award winning brands complement our product portfolio and add value to our security, cloud and data centre management offerings within the MENA market. We are looking forward to working closely with the company's local team to increase their sales and market share in the region and are confident these brands will be well received by our channel."

Optimus says it will conduct focused channel development activities, which include training and consultancy to partners to enable them to sell these solutions. Through Optimus 360°, the distributor will also offer value-added services such as marketing and pre- and post-sales support. In addition, the company says through Optimus Academy, the company will train partners to enhance their service capabilities and address customer requirements appropriately.

"The MENA region is very important for Novell. After our recent acquisition by Attachmate, our focus is to aggressively increase our market share and reach in the MENA region. We chose Optimus as our distributor as they have the market knowledge, expertise and strong channel network that we require to promote our products effectively in the region. We are confident our partnership with Optimus will provide a boost to Novell's growth in the region and their experienced team of professionals will help increase our sales tremendously," said Diyaa Zebian, managing director, Middle East and Africa, Novell.


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