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Logicom hails partner technology forum a success

Distributor holds channel partner conference in Iraqi

Logicom hails partner technology forum a success
Azzi says Iraq is a strategic market for Logicom in the region.

As part of its commitment to the Iraq market, regional distributor Logicom Public recently held its Logicom Technology Forum (LTF) event, an initiative aimed at helping partners to grow their business with the company in that country.

According to Logicom, the LTF is part of a broader regional plan that is aimed at developing, growing business and expanding the company's footprint in the Levant and North Africa region in particular Algeria, Morocco and Tunisia.

The initiative, which was conducted in conjunction with vendor partners that included Cisco Systems, HP, VMware, Adobe, Microsoft, Intel and Linksys, saw more than 100 channel partners from Baghdad, Basra, Sulaimeniah and Erbil attend the LTF event.

Toni Azzi, regional manager, North Africa and Levant at Logicom Public, said the LTF event has been designed to give the company a platform where it can showcase the various technology offerings to channel partners, as well as develop relationships with existing and new partners.

Azzi said the company's prime objective is to continue investing and growing its business in Iraq. "This market is definitely a strategic one for Logicom. By hosting the LTF in Iraq, we are not only showing our commitment to that market, but are also helping partners to grow their businesses to profitability," he said.

He said Iraq is a ‘big' market with huge potential and investing there is a decision that wasn't taken lightly by top management within the Logicom Group.

Azzi added that as part of the LTF initiative, Logicom is also recruiting and enabling new channel partners in Iraq. He said aside from knowledge transfer, another key objective for LTF is to secure the right penetration of the market and assist partners to achieve the much needed growth.

"Logicom has already succeeded in launching and developing business in most of the European, Gulf and Levant countries. We will definitely replicate successful business models and practices going forward. This is the beginning of a long journey for Logicom in Iraq," he said.

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