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Western Digital adds Logicom to ME distributors

Distribution agreement to help WD penetrate new markets

Western Digital adds Logicom to ME distributors
The deal will help WD with its strategy of increasing business from new markets, says Saifuddin.

Western Digital has appointed Logicom as a distributor for the Middle East.

Under the deal, Logicom will distribute WD components in Bahrain, Oman, Qatar and Kuwait, and the entire product portfolio in Lebanon and Jordan.

"Penetrating newer geographies and making our products available in smaller markets is one of our key focus areas in the Middle East in 2012. Logicom will help us enhance our channel pull and drive growth in the area. We are delighted to have Logicom as our distributor, and look forward to a long and mutually beneficial relationship" said Khwaja Saifuddin, senior sales director, Western Digital Middle East & South Asia.

"Demand for digital content is growing at a rapid pace. This presents an exciting business potential for a brand like WD whose innovative offerings have significantly contributed to the global storage market for over two decades. This partnership will assist us to meet expectations of the fast-growing market for storage, and Logicom is helping us to adequately address this opportunity," Saifuddin said.

Michael Papaeracleous, executive director of Distribution at Logicom added: "Partnering with a global leader like WD presents an excellent business opportunity for our large reseller base. Our partners can diversify their portfolio through addition of innovative and market-leading WD products. I am confident that our extensive distribution infrastructure in the region will help realize mutual business potential for WD and Logicom."

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