Etisalat partners with Jasper Wireless
Company will provide a connected devices platform for M2M, consumer electronics
Etisalat has selected Jasper Wireless, a connected devices platform for machine-to-machine (M2M) and consumer electronics, to wirelessly connect machine-to-machine (M2M) and consumer electronics devices across Etisalat's mobile network properties.
Etisalat will use the Jasper Wireless platform to accelerate market entry of new categories of connected devices on its network and profitably connect and manage a range of embedded wireless devices.
"Markets such as the Middle East present massive opportunities for mobile operators connecting industrial and consumer electronic devices," said Cindy Patterson, executive vice president, worldwide sales, Jasper Wireless. "The freedom from a legacy fixed network, the geographical expanses that need to be covered and the constant striving to innovate and compete make it ripe for wireless M2M services. The Jasper Wireless platform will enable Etisalat to quickly and profitably deploy connected devices at scale, maintain the flexibility to react to the fast developing M2M market and all while enjoying the lowest total cost of operations."
Jasper Wireless' ability extends to a variety of M2M connections and will support Etisalat's work in vertical markets such as construction and infrastructure, retail, and oil and gas.
"Etisalat is at the forefront of using advanced technologies and net networks that change people lives," said Essa Al Haddad chief commercial officer Etisalat group.
He went on to highlight the new study from Machina Research that finds that M2M connections will grow from one billion in 2010 to 12 billion in 2020, of which 2.3 billion will be wireless wide area network connections.
Mobile network operators can expect to take $53.7 billion of the $959 billion M2M market in 2020.
"For us the Jasper Wireless platform is about more than just M2M, it's about opening up new markets and creating new opportunities for our customers," said Al Haddad.
As consumer electronics and M2M devices come to market with embedded connectivity, market success depends on finding the right business models to reach disparate population segments.