Home / / Aptec grows its VAD business by 40%

Aptec grows its VAD business by 40%

Growth areas include professional services, virtualisation & data centre solutions

Aptec grows its VAD business by 40%
Baghdadi says Aptec has been transitioning towards the VAD model and has been streamlining its portfolio and partnerships to reflect this change.

Aptec Holdings, one of the largest regional technology value-ddded distributors (VAD) in the Middle East and North Africa (MENA), has revealed that its VAD business division has recorded 40% growth in 2011 over 2010.

The distributor also confirmed that it had streamlined its portfolio in line with its value-add focus.

According to the regional distribution powerhouse, in 2011 it added offerings that addressed enterprise solutions for SMBs in cooperation with Microsoft, Dell, Cisco, NetApp, Oracle and SAP. In the same year, Aptec also signed distribution partnerships with Riverbed, Veeam, Virtual Sharp, Allied Telesis, NET and SAP Business Objects.

Dr. Ali Baghdadi, president and CEO at Aptec Group, commented: "As one of the largest distributors in the region, we have a commitment to our partners to stay relevant and ensure that they have access to products and solutions that match the needs of our partners' customers. We have been slowly transitioning towards the VAD model and have been streamlining our portfolio and partnerships to reflect this change."

The company says it has been making the transition from being a traditional distributor to a VAD for some time now. According to Aptec, the establishment of ATS, its professional services and Advanced Logistics Services (ALS), has helped it to address the needs of its vendor partners in 21 countries.

The distributor now offers a multitude of solutions with components supplied by more than 30 of the world's leading IT vendors.

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