Nokia unleashes a range of products at MWC 2012
New Nokia Lumia 610, Nokia 808 PureView debuted in Barcelona
Nokia has unveiled a range of new products at the Mobile World Congress in Barcelona, including the Nokia Lumia 610 phone, designed to be the most affordable Lumia yet.
The Lumia 610 will also be available in markets outside the US.
"One year ago, we shared that Nokia was embarking on a new journey to build great mobile devices," said Stephen Elop, president and CEO of Nokia. "Today, with our fourth Lumia device, smarter mobile phones and an array of new services, we are demonstrating that we can change the clock speed of Nokia."
The Lumia 610 is aimed at young people who want an affordable introduction to Lumia and Windows Phone.
The phone is designed to provide easy access to social networks, web browsing, music, games, navigation and apps in the Windows Phone Marketplace.
It comes in four colours and will cost $252, before taxes or subsidies, and is expected to begin shipping in April.
"The Lumia 610 is a 3G variant of Nokia's high-end Lumia 900 device, the extension of which to the global market is itself an important next step for the device vendor. However, far greater significance may ultimately be attributed to the success or otherwise of its little brother, the Lumia 610. The lower specification of the 610 does not noticeably erode the user experience of Microsoft's software platform, which remains perfectly fluid if not as sprightly as its higher-specified siblings. Overall, the 610 looks like an attractive package for the mid-market and prepaid customers. The combination of Nokia, Microsoft, an aggressively marketed mid-range Windows Phone device, and an appealing array of Nokia developed applications looks strong on paper. However, should the offering fail to kick-start demand, both companies' hopes for renewed relevance in the smartphone market will be seriously dented," said Tony Cripps, principal analyst at Ovum.
Nokia also debuted the Nokia 808 PureView, the first smartphone to feature exclusive Nokia PureView imaging technologies that will enable a range of high-end imaging experiences into Nokia products over the coming years.
The Nokia 808 PureView combines a large, high-resolution 41-megapixel sensor, Carl Zeiss optics and Nokia-developed pixel over-sampling technology. This is designed to ensure sharp, detailed images, superior low light performance and the capability to save images in compact file sizes for sharing in email, MMS and on social networks.
The Nokia 808 PureView also includes Nokia Rich Recording designed to provide CD-like quality audio recording, full HD 1080p video recording and playback, and exclusive Dolby Headphone technology to transform any stereo content into a personal surround sound experience over any headphones.
"The PureView 808 offers perhaps the most compelling photographic experience yet seen in a smartphone. It comes with a 41MP sensor and astonishing low light and detail performance that is sure to appeal to specialist buyers. Ovum's main concern is that the PureView 808's Symbian Belle operating system might detract from its appeal to a broader market, where it deserves recognition. It's a pity that Nokia was unable to combine the photographic prowess of the PureView 808 with the style of the Lumia 900. Such a device may well have been the first smartphone to truly deserve the title of ‘superphone'," said Cripps.
Nokia has also launched three new Asha devices, designed for urban consumers and entrepreneurs.
The Nokia Asha 302 is a premium Qwerty device, designed to deliver a mobile office experience with push email and calendar, and contacts synchronisation under the Mail for Exchange support - a first for Nokia Series 40 devices.
The Nokia Asha 202 and 203 bring touchscreens to volume-priced products and a pack of 40 free Electronic Arts games. The Asha 202 also features Nokia's Easy Swap Dual SIM technology, allowing people to simply swap between tariffs and get the best value from carriers.
The new Asha devices complement the Nokia Asha range that is available now in more than 100 markets globally.
In location-based services, Nokia and Groupon plan to offer location-sensitive discounts and deals. Nokia is also announcing a new version of Nokia Drive for Windows Phone that will come with full offline support for turn-by-turn navigation. Moving forward, Nokia Drive will also remember a personal commute, give advance traffic notice and automatically re-route to avoid jams.
Additionally, Nokia plans to release the Windows Phone version of Nokia Transport for door-to-door, underground, tram, suburban train, and bus directions in more than 500 cities and 45 countries.