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Avaya increases focus Egypt

Company sees opportunity in Egypt as public and private sector reform

Avaya increases focus Egypt
Organisations in Egypt are having to learn how to integrate social media into collaboration and customer service, says Abou-Ltaif.

Avaya is increasing its focus on Egypt, with the opening of a new office in New Cairo.

The company, which has had a direct presence in Egypt for over ten years, says that the country is a strategic market for it, as public and private sectors in the country undergo reform.

Avaya and its local channel partners are targeting its solutions, particularly in collaboration and contact centres, at the whole spectrum of organizations in the country, from government ministries, to enterprise and SMB users. The company will also be participating in the Cairo ICT event in April.

"While Egypt is undergoing tremendous change as a market, this period of transition creates an unprecedented opportunity for all organizations - from an emerging start-up to a government ministry - to put in place the collaborative, communications, and networking foundations that deliver a more streamlined, cost-effective and future-proof working environment. More than ever in Egypt, social platforms like Facebook and Twitter are forcing new dynamics on how businesses should interact with next generations, and Avaya is delivering today collaborative and customer service solutions with social media at the core," said Nidal Abou-Ltaif, vice president, Avaya Emerging Markets.

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