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SIT strengthens mobile array with Samsung devices

Distributor to supply Samsung’s range of mobile products in Bahrain

SIT strengthens mobile array with Samsung devices
SIT Distribution aims to strengthen Samsung's market share in Bahrain.

SIT Distribution, a regional distributor of mobility products and accessories, has signed a distribution agreement with Samsung Electronics a mobile device provider.

Under the terms of the agreement, SIT Distribution will distribute Samsung's range of mobile products including feature phones, smartphones and tablets in Bahrain for the mobile network operators (MNO) channel.

"We are pleased to have Samsung on board." said Adnan Al-Falah, chairman, SIT Distribution. "The addition of Samsung to our brand portfolio is very strategic and will greatly enhance our sales revenue and channel reach. With SIT Distribution's wealth of experience in the distribution business, and also its extensive and strong channel network, we are confident of increasing the sales volume for Samsung."

SIT Distribution says it aims to strengthen Samsung's market share by positioning the company's mobility range strategically within the channel with a high-level of marketing and sales promotions.

Al-Falah added that: "We recently expanded our infrastructure within the GCC with in-country offices and service centres. Our strategy is to better our services, turnaround time and apply localised go to market solutions for our partners."

Ashraf Fawakherji, general manager, Telecommunications Group, Samsung Gulf Electronics, said: "Samsung's agreement with SIT Distribution demonstrates its commitment to provide its valued consumers in Bahrain with its latest line-up of innovative and cutting-edge products. SIT Distribution boasts valuable local and regional experience with deep market penetration. Through our partnership, we will be able to further cement Samsung's leadership position in Bahrain."

SIT Distribution will work with the network operators to increase consumer adoption of Samsung devices through attractive bundling propositions on data plans and complimentary products.

Ranjit Ravindran, Bahrain country manager for SIT Distribution said the focus will be on value propositions, stock management and having the right product at the right time.

SIT Distribution is readying to launch the Samsung Galaxy Nexus in Bahrain, which will be available through telco operators Zain, Viva and Batelco.

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