Gitex Saudi Arabia to feature two tracks
Gitex Saudi Arabia split into Business and Consumer sections
Gitex Saudi Arabia will be split into two distinct parts for its latest edition.
The show, which takes place in Riyadh from 21st to 24th May, will be divided into two, a Business Section and a Consumer Section.
The Business Section will include enterprise IT companies, and incorporate the Saudi Communications 2012 - The 14th International Telecommunications Exhibition, to target organizations and investors from the public and private sectors.
The Consumer Section is intended to be a showcase of the latest in consumer electronics and gadgets, from PCs and laptops to mobile phones and multimedia devices.
Riyadh Exhibitions Company, the organizers of the show, said the move was intended to increase visitor numbers and better cater to the two segments.
"Last year Gitex Saudi Arabia accommodated 430 exhibitors from 16 countries to the KSA and drew in 50,000 visitors. By dividing the 2012 show into two segments, we can better cater to the specific needs of our business and consumer patrons. We thus expect an even higher footfall this year as we generate greater excitement and interest across our target audiences," said a representative of Riyadh Exhibitions Company.
Gitex Saudi Arabia 2012 will be held under the patronage of the Saudi Ministry of Communications and Information Technology.