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New logo for Windows 8

New look logo intended to represent reimagined user experience

The new logo aims to reflect the new Metro design principle of Windows 8.
The new logo aims to reflect the new Metro design principle of Windows 8.

Microsoft has revealed a new look Windows logo for the upcoming eighth issue of its core operating system.

The new logo ditches the multi-coloured ‘flag' that has been in use since Windows 3.1, in favour of a single colour, straight line design.

The new design, which was developed by the Pentagram design agency, is intended to reflect the sweeping changes Microsoft has made to the OS, and its new ‘Metro' design style, which the company says makes bold use of colour, typography and motion to bring a fresh approach to the user experience.

Sam Moreau, principal director of User Experience for Windows, Microsoft, said: "We have said that Windows 8 is a complete reimagination of the Windows operating system. Nothing has been left unexplored, including the Windows logo, to evaluate how it held up to modern PC sensibilities. The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations.

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