Qtel hosts mWomen workshop
Event looked at how to empower women in developing countries through mobile phone access
As part of its ongoing commitment to the GSMA mWomen Programme, the Qtel Group, hosted a workshop in Doha this month that brought together experts in the field of increasing mobile access to women in the developing world, as well as representatives from across the Group.
The workshop was a preliminary session instigated by the Qtel Group, as part of a wider ongoing strategy to implement attainable initiatives for the GSMA mWomen Programme across all its markets.
Another Qtel Group company, Indosat is currently exploring ways in which it can help empower women in Indonesia and close the gender gap with the use of technology.
Indosat recently launched a mobile offer specifically for women offering affordable friends and family tariffs, a ‘family-finder' application to track the geographical location of family members and an extended SIM card validity period.
The all day mWomen workshop explored ways in which companies in the group could work together to improve the entry level to mobile ownership for women, it also looked at potential ways that mobile technologies could be harnessed to address business challenges faced by female entrepreneurs in emerging markets.
"Hosting the workshop will accelerate the Qtel Group's efforts to implement mWomen initiatives across our footprint. With women underserved by the mobile community and with a huge potential to transform lives it is key that we understand the requirements of our female customers across each market and provide them with relevant services. We have already made great strides to deploy mWomen initiatives in our markets, including the Almas Line in Iraq and the efforts in Indonesia; we look forward to expanding on this in the coming year," said Dr Nasser Marafih, CEO, Qtel Group.
Current mWomen initiatives being implemented in the Qtel Group are Indosat's female focused tariff and their collaboration with the non-governmental organisation Mercy Corps; and Asiacell's Almas Line a mobile offering targeted specifically for women that has been nominated for Best Mobile Product or Service for Women in Emerging Markets at this year's GSMA Mobile World Congress Global Mobile Awards.
Asiacell launched the Almas Line for women in Iraq, designed to create an entry point to mobile services for 550,000 new customers in the first six months. The offering, launched in 2011 focuses on specific needs for female customers such as affordable rates at specific times of day, female only call-centres and discounts on services aimed at women.