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HP expands its cloud partner programmes

Vendor unveils initiatives aimed at boosting partner revenue opportunities in cloud and services

HP expands its cloud partner programmes
The new programmes are intended to give new revenue streams to partners and introduce customers to the cloud, says Ryan.

HP has expanded its HP PartnerONE programme with the introduction of a new cloud specialisation and collaboration programmes. The move, says HP, will enable channel partners to grow cloud and services revenue while helping customers ease their transition to the cloud.

Under the expanded initiatives, HP has expanded its umbrella channel programme HP PartnerONE with a cloud specialisation and collaboration programmes.

The new HP cloud programmes for channel partners include: Cloud Reseller, Cloud Builder and Cloud Service Provider.

Peter Ryan, senior vice president, ESSN EMEA at HP, said the new cloud specialisations have been designed to give current and new partners the opportunity to grow their revenue stream by becoming experts in the cloud segment while helping their customers to make the journey into the cloud.

Ryan said cloud reseller partners are specialist small partners with no capability to build their own cloud services but will be allowed to resell cloud offerings from HP and its distribution partners across the EMEA region.

He explained that cloud builder partners are specialist partners with cloud expertise based on HP solutions such as HP CloudSystem and will be expected to build their own private cloud offering and sell these to end-user clients in the market. "This specialisation includes existing partner enablement and training programmes for cloud infrastructure, software and services including the HP Cloud Centers of Excellence demonstration programme, which has sites at more than 100 partner facilities worldwide," he said.

Ryan said the Cloud Service Provider tier is targeted at telcos, gaming companies and social media firms that have the capability to develop, build and deliver cloud-based services to the market using their own IT infrastructure and data centres.

Ryan said with these enhancements, HP has also introduced the HP Interchange, a social media network that enables partner collaboration in designing and deploying cloud offerings to offer complete solutions to customers. For example, said Ryan, a channel partner looking for software to meet a specific customer requirement can search the HP Interchange to identify another partner with software expertise.

In addition, he pointed out that HP is offering new financial incentives for channel partners to secure successful sales opportunities for HP CloudAgile service providers.

"As a result, channel partners can expand their cloud portfolios as they seek out new business opportunities. Channel partners also can participate in the HP CloudAgile program as a service provider," he said.

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