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Infor to increase MEA channel focus

Infor appoints new MEA channel partner manager, looks to expand channel

Infor to increase MEA channel focus
Hibbert will be responsible for developing Infor's regional channel, and increasing partner numbers by 36% this year.

Enterprise software vendor Infor has outlined its plans to expand its business in the region.

The company, which focuses on business applications including CRM, ERP, SCM, EAM and more, for specific industries, is looking to extend business in the region, through enhanced channel and direct sales efforts.

At the Infor10 On the Road event, held today in Dubai, Infor named Mike Hibbert as its new channel partner manager for the MEA region. Hibbert will lead a channel expansion that aims to increase partner numbers by 36% in 2012, with a focus on recruiting new partners to target manufacturing and other asset intensive industries, for the company's Enterprise Asset Management (EAM) solutions and ERP. Hibbert will also aim to grow software license sales across the region, and recruit more sales staff.

Sales efforts will be focused on existing key growth areas including hospitals and complex project-based manufacturing industries, including refrigeration, air conditioning and water systems. Infor will also target the utilities and public sector & government sectors.

"Our Middle East sales growth will be based on Infor10, which provides industry-specific software applications that require minimal modifications and meet the needs of our customers in their specific industries," said Tim Szabronski, regional vice president for MEA, Infor. "Our competitors have created an environment of shipping incomplete software that requires extensive, expensive system integration work to make the software meet their needs. We feel that approach is not in the best interests of the customers and we are determined to change the enterprise applications industry in the Middle East."

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