UAE travellers are tech savvy
Global report reveals that 32% of UAE travellers are happy to use mobile payments
Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, has revealed that UAE travellers prefer to make payments and seek information on their mobile devices.
The report showed that 32% of poll respondents in the UAE found it extremely appealing to use a mobile device for payment and travel information transactions, as against 24% globally. Furthermore, 92% of the UAE respondents found mobile payments somewhat appealing, as opposed to 78% of the respondents among the other countries surveyed.
The study also revealed that 94% of the UAE respondents preferred using augmented reality applications, which reflect the real world.
Approximately 66% of Emirati respondents stressed the importance of being reachable and available at all times, much more than the total report response rate of 48%.
High mobile penetration in the UAE is one of the key reasons for travellers' readiness to use advanced mobile applications and devices at payment points.
According to Amadeus, industry statistics reveal that the UAE is expected to lead with 100% mobile broadband penetration in 2012 while the mobile market penetration has already crossed the 200% mark.
"Traveller needs are definitely seeing a dramatic change in the UAE with customers preferring advanced mobile applications and devices to conduct transactions. This reflects evolving changes in consumer lifestyle and travel requirements. The travel sector is also beginning to realise that the world is changing and travellers will increasingly expect intelligent information exchange," said Humayun Baig, regional market manager in charge of the UAE, Oman and Bahrain, Amadeus.
Amadeus commissioned the global study into the use of technologies in the travel sector entitled ‘From chaos to collaboration: How transformative technologies will herald a new era in travel'. The study was conducted by The Futures Company, a global foresight and futures consultancy.
The report outlines the way new technologies and social change will transform travel by 2020 and is based on extensive research and input from key industry experts - including technologists, leading travel industry representatives, social trends experts and futurists - as well as quantitative traveller research in the UAE, Brazil, China, Russia, Spain, the UK and the US.
The study explores six key areas in which future technology and innovation could be deployed.
According to the study, factors such as augmented reality, gamification, intelligent passenger records, long range biometrics and the rise of the wellbeing agenda will drive change in the next decade and beyond, heralding a new era of industry and global travel collaboration.