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Qtel defines 2012 strategy

Company plans to exploit new opportunities in the telecoms sector

Qtel has outlined its strategy for 2012 at an event held in Doha last week.
Qtel has outlined its strategy for 2012 at an event held in Doha last week.

The Qtel Group is planning to adapt its strategy to better exploit new opportunities in the changing telecommunications landscape, according to Qtel's management.

The company shared its new strategies at a Qtel Group annual event held in Doha, Qatar.

Qtel's management presented the three strategic pillars of the Qtel Group strategy; differentiate with customer experience, strengthen their internal foundation; and invest in new growth.

The company is also planning to increase its focus on broadband solutions, business-to-business opportunities, digital futures (TV, finance and health) and fibre technologies.

"We have had significant success to date and our aspiration to join the top twenty global operators by the end of the decade remains important for us. However, we recognise that the market is changing quickly and that we need to change with it. Our new vision and Group strategy builds on our previous strategy and refines it by increasing our focus on differentiated customer experience, on transforming the way we manage our operations and embracing emerging and parallel business opportunities. At the same time, we will continue to set ourselves challenging financial targets," said Dr Nasser Marafih, Qtel Group CEO.

The Group is also planning to drive further operational and cost efficiency, productivity, and scale benefits while growing organisational and people capabilities.

Dr. Nasser as Qtel Group CEO headed the delegation, which also included senior representatives from the company's international, financial and strategic business units, including CEOs from Qtel (Qatar), Nawras (Oman), Indosat (Indonesia), Tunisia (Tunisiana), Wataniya (Kuwait) and Wataniya Mobile (Palestine).

"The Qtel Group Capital Markets Day event reiterates our commitment to transparency, and continues our practice of encouraging dialogue with all our stakeholders. A key part of our success in recent years has been made possible by proactive engagement with our shareholders, and this session further builds on our commitment to open, bilateral channels of communication," said Dr Nasser.

Representatives from international financial groups including Morgan Stanley, HSBC, JP Morgan, Credit Suisse and Deutsche Bank all participated in the event, as well as approximately 150 executives from across the Qtel Group.