CPI appoints MultiNet Communications as GCC distie
Deal will see MultiNet distribute CPI’s entire product range in the GCC except KSA
MultiNet Communications has been appointed as a regional distributor for Chatsworth Products International (CPI), a global manufacturer providing voice, data and security products and service solutions that optimise, store and secure technology equipment.
The move is part of a stated plan by the vendor to have a focused strategy of addressing the broader Middle East and North Africa channel market.
Under the deal, Sharjah-based MultiNet Communications will supply the channel the entire range of CPI products in the GCC region except the Kingdom of Saudi Arabia.
CPI products offer innovation, configurability, quality and value with a breadth of integrated system components, covering virtually all physical layer needs and are ideal for data centre environments.
MultiNet Communications will be CPI's third distributor for the region as the vendor already works with Anixter, its regional distributor for the entire Middle East and Sauid-base Hasoub Distribuion that focuses on the KSA and Egypt markets.
Seamus Ryan, sales director, CPI EMEA region said the company is delighted to have partnered with MultiNet Communications as they have the knowledge and right product product mix to address the needs of resellers that target the data centre segment. "This partnership with MultiNet is a natural fit for us and array of products and solutions from CPI," he said.
Ryan said the company is looking forward to a win-win symbiotic relationship that will help cement the CPI brand in the channel and corporate segment in the region. "As our solutions are not mass market offering, that is why we decided to partner with MultiNet because of their expertise in working with system integrators that target niche vertical markets," he said.
Mohamed Jeelani, managing director, MultiNet Communications, said the CPI alliance comes at the ‘right' time as the company has solutions that complement the vendor's product portfolio. "We are optimistic that through this partnership, MultiNet will be able to grow its market share while at the same time entrench the CPI brand in the region's systems integrator channel," he said.
Jeelani added that the company will be engaging with system integrator partners in the GCC region to ensure that they are trained and certified under CPI's Certified Installer Partner (CIP) programme. "We are looking forward to developing this business synergy with CPI and the channel, as we believe there is value that MultiNet will bring to the region that we will be addressing. We are enthused by the fact that CPI has partnered with us at a time when it is also readying to strengthen its channel support and business development in the entire Middle East region," he said.
Sundeep Raina, regional sales manager, CPI Middle East, added that the company will be rolling out the CIP initiative with MultiNet to ensure that channel partners in the GCC are trained and certified to implement CPI's products and solutions in the market.
He pointed out that partner and end-user education and general awareness initiatives will be key for developing the market for CPI's solutions in the Middle East region as a whole.
Raina explained that partner training will be offered in consultancy, technical and sales training. "Because we work with a limited number of partners in the region, we want to ensure that our partners remain profitable hence we have segmented the whole Middle East and North Africa into three main regions," he said.
With the addition of MultiNet, CPI is expecting to continue growing its business in the region. According to CPI, it has grown its business in the region by 380% in the past three years and it's expecting to hit a 50% year-on-year growth for the next three years.