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Interactive Intelligence acquires assets from ATIO

Contact centre asset purchase gives vendor increased presence in Africa

Brown says the acquisition marks the company's continued strategy to grow its existing operations.
Brown says the acquisition marks the company's continued strategy to grow its existing operations.

Interactive Intelligence Group, a global provider of unified IP business communications solutions has acquired a select Interactive Intelligence-related contact centre assets of its South African-based reseller, ATIO Corporation.

Under the deal, which is effective from 1st January, 2012, these assets are now owned by Interactive Intelligence. The new company will operate as Interactive Intelligence South Africa Pty Ltd. As part of the transaction, Interactive Intelligence South Africa will occupy one of ATIO's buildings in Johannesburg, which will now function as its regional headquarters serving the whole of Africa.

Although the value of the deal hasn't been disclosed, the all-cash transaction will see Interactive Intelligence South Africa employ approximately 40 ATIO staff and begin direct support of nearly 40 joint ATIO and Interactive Intelligence customers located throughout South Africa and the rest of sub-Saharan Africa.

"ATIO has ranked among our top revenue-generating resellers of all partners throughout Europe, Middle East and Africa each year since it first began offering our solutions," said Interactive Intelligence founder and CEO, Don Brown. "This successful track record, combined with a talented support and services team, mature infrastructure, and expertise in key industries such as financial services, telecommunications and government, makes ATIO's Interactive Intelligence business an ideal acquisition choice."

Brown said the acquisition marks the company's continued strategy to more effectively grow its existing operations in key international geographies, which began early last year with reseller acquisitions in Germany and Australia. "This acquisition also lays a strong foundation for planned investments in the region that support our rapidly growing cloud-based communications-as-a-service business," Brown said.

"Africa is increasingly popular as a preferred destination of contact centres," said Birgitta Cederstrom, business unit leader, Frost & Sullivan ICT Africa. "South Africa specifically has been a natural choice for contact centres due to its large and articulate English-speaking population and service-oriented business culture."

ATIO was founded in 1986 as a privately held provider of information and communications technology services. It had been an Interactive Intelligence reseller since 2002.