HP aims high with Autonomy
Vendor claims Middle East has potential to become major market for knowledge information specialist
HP has said that the Middle East has the potential to become one of the biggest markets for Autonomy as the company prepares to launch its recent acquisitions’ suite of service in the region.
Speaking earlier today, Eyad Shihabi, managing director of HP Middle East revealed that the team that will be pushing Autonomy’s services in the region was at 50 per cent strength. He said that the team is likely to be fully functional by the end of March.
Shihabi highlight finance and banking, healthcare, oil and gas, media, and the education sectors are key markets for the company. He said that the company is already speaking with companies throughout those markets in order to drum up interest, as well as help give CIOs and IT directors a better understanding of the services that will be available.
He also revealed that Autonomy already has a strong presence in the region, with many of the Middle East’s security services making heavy use of the services.
“We’re seeing a huge amount of interest in Autonomy’s products and services,” said Shihabi. “We completed the Autonomy purchase in October, and since then we’ve been building up teams throughout the region, from Algeria to Oman in order to help businesses get a better understanding of what its services mean for their operations.”
He said the shift from IT driving innovation within companies to the business in general meant that there was much more of an emphasis on getting value from any investment. He said that such a shift in mentality towards investment meant it was natural companies would begin to look at ways of driving value from the data being stored on expensive storage systems.
“There has definitely been a move toward monetising data,” he said. He also said there was increasing calls from within companies to glean information from new forms of communication such as social media. “When you have insight into information you can then think,” he said. “The potential is unlimited. It is an opportunity for businesses to increase their revenue, and be able to come up with new sources of information.
He said the sheer amount of data that will be generated in the next couple of years is forcing CIOs to evaluate how to get the most out of data, both structured and unstructured.