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Gianfranco Lanci appointed head of Lenovo EMEA PC business

Ex-Acer CEO takes on EMEA lead at rival Lenovo

Lanci will lead Lenovo's newly reorganized EMEA PC business.
Lanci will lead Lenovo's newly reorganized EMEA PC business.

Gianfranco Lanci, former CEO of Acer, has formally joined rival Lenovo, to head up its new EMEA PC unit.

Lanci, who left Acer in March last year after disagreements with the Acer board, was signed as a consultant for Lenovo in September, to help drive its business in Europe.

The move is part of a reorganization of Lenovo's PC business, shifting from three business units covering Mature Markets, Emerging Markets and China, to four geographic divisions comprising North America, China, EMEA and Asia Pacific/Latin America.

"Our new organizational structure will accelerate our end-to-end operational speed. It will help us deliver on our strategy in every market," said Lenovo CEO Yuanqing Yang in a statement. "Combined with continued focus on strong execution, this will enable us to continue our great performance and put Lenovo in position to achieve our long-term objective of being a global leader in PCs, mobile devices and innovative personal technology."