Qanawat opens office in KSA to drive expansion
Additional offices planned for Morocco, Algeria and Tunisia in 2012
Qanawat, the Middle East's mobile value-added service (VAS) provider, has strengthened its regional presence by opening its first office in the Kingdom of Saudi Arabia.
According to the company, the new Riyadh base joins existing offices in Dubai and Cairo and will further improve customer relations in the KSA, helping it to acquire localised content and broaden Qanawat's service portfolio through providing dedicated local resources.
Saudi Arabia is a priority market for Qanawat due to its large population and high average revenue per user (ARPU) performance, says the company. The VAS provider also states that it plans to open additional offices in Jordan, Morocco, Algeria and Tunisia this year.
Adnan Omar Al Obthani, CEO at Qanawat, said: "Qanawat celebrated its 10th anniversary in 2011 and over the last decade the company has acquired a reputation as an innovator, introducing a diverse service portfolio offerings built with strategic insights into regional customer needs. We have achieved considerable success and our customers rank among the top mobile operators in the Middle East and North Africa. As the mobile VAS services space matures, I see Qanawat playing a more significant role in harnessing the attractive opportunities available across emerging markets in the MENA and Asian region."
Qanawat provides services to 40 mobile operators in 21 countries across the MENA region and Asia, reaching more than 250 million consumers through its content and services. Qanawat's service portfolio today includes not just mobile content and VAS services but also mobile advertising, smart-phone applications and mobile portals.
With improvements in telecom infrastructure, the Middle East mobile market has grown at a fast pace. As voice markets mature, operators are looking at VAS to differentiate and maintain growth. In this scenario, Qanawat has been playing a key role in supporting Middle East operators with its services.
The Middle East is a key region contributing to the growth in the global mobile value-added-service (VAS) market, which is estimated to expand from revenues of $200bn in 2009 to $340bn in revenues by 2014, according to Informa Telecoms & Media.
In 2005, Qanawat was the first company to launch a mobile content downloads service in Saudi Arabia for games, wallpapers and Shabiaat Al Cartoon videos.