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Demand for consumer electronics to drive sales

Harman House to offer discounts on high end home entertainment products during DSF

Demand for consumer electronics to drive sales
Today's consumers have demonstrated a key shift in buying preferences with the emergence of new marketing techniques, says Malani.

The demand for consumer electronic goods and appliances in Dubai remains strong, with sales expected to peak at $3.97 billion by 2015, according to a recent report from the Dubai Chamber of Commerce and Industry (DCCI).

In line with this, consumer electronics retailer Harman House, has revealed that it will be offering a 10 to 40% value back through bundle offerings of high-end home entertainment products during the Dubai Shopping Festival (DSF) 2012.

The retail is targeting a 40% increase in sales during the month-long run of the DSF, which kicks off on 5 January, 2012 and runs until 5 February, 2012.

Harman House says that the confident outlook also complements its direction towards achieving its target of over $300 million in revenue for the fiscal year 2012.

According to the electronics retailer, the increase has been driven by popular electronic devices such as LED and 3D TV sets, Blu-ray DVD players, 3G handsets, smartphones, and computers.

"We are very excited to participate in this year's edition of the DSF where we plan to offer customers some exciting and unique promotions and bundle offers that are aimed at giving them the best value for their money," said Amit Malani, president, Harman Middle East. "Today's consumers have demonstrated a key shift in buying preferences with the emergence of new marketing techniques like online global launches and product information that can easily be accessed on phones or laptops.

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