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du to launch new mobile prefix

UAE TRA grants telecoms operator 0529, this allows du to add one million lines

The UAE TRA has granted du a new mobile line prefix, which will open up approximately a million new lines to the company.
The UAE TRA has granted du a new mobile line prefix, which will open up approximately a million new lines to the company.

Telecoms operator du will launch a new mobile number prefix, 052, with the digital hierarchy nine, during the first quarter of 2012.

The new prefix code, granted by the Telecommunications Regulatory Authority (TRA), will open up one million extra lines to du's new mobile customers.

"We would like to thank the TRA for granting us the new prefix code number, which is an essential addition for us to face the increasing demand on du's mobile services. With the addition of 0529, we can continue to expand our active customer base that reached over five million mobile subscriptions," said Farid Faraidooni, chief commercial officer, du. "This will add approximately one million new lines, which will support customers' demand for about six months based our observation of buying trends over the past months. This comes as a result of the high demand on our attractive mobile offers and services which consumed 80% of the existing prefix 055."

According to du, more digital hierarchies under the 052 access code will be opened in the future as demand for mobile numbers from du increases.