Intel says ultrabooks are the form factor of 2012
New laptops are slim, feature powerful processors and are more portable than traditional laptops
Intel has predicted that its new laptop form factor called the ultrabook, which was launched in 2011, will snag a 40% market share by the end of 2012.
The ultrabook is designed to be a high-end computing platform, with all the power of a traditional laptop, but lighter and more portable.
"We believe about 40% of the market next year will be ultrabooks. Ultrabooks are basically the no compromise platform going forwards - you see them coming in with more powerful processors than some of the laptops we are seeing today, much more power saving, fanless, slim, sleek, " said Samir Al Schamma, general manager Middle East and North Africa, Intel.
To be labeled as an ultrabook, the device must have a powerful processor, such as Intel's Core i3, i5 or i7 processors, at the thickest area it cannot be more that 21mm, it has to have features such as quick boot, and a battery life that lasts up to 10 hours of work time.
The ultrabook is being launched in three phases, the current phase is focused on the form factor, so slim devices with long battery life which lasts between eight and 10 hours a day, the second phase will extra features, such as touch screens and notebook features, better security and more power improvements and the third phase will see the addition of new technologies.
Intel said that the new ultrabooks will appeal to women, because they are portable and light and have the same features as a traditional laptop.
"Where us guys did not mind a huge laptop, a woman finds the form factor important, that is why netbooks picked up when they first came that is why tablets picked up, we believe that for women who want a fully fledged laptop with no compromise will like the ultrabook," said Al Schamma.
Ultrabooks start at around $1,000 and are currently manufactures by Acer, Toshiba Lenovo and Asus.
"A Core i3 normal laptop with all the features you have in the ultrabook, you are probable talking about $600 to $700, the extra $200 to $300 are the weight, extra battery, which for users who need portable is very, very important," said Al Schamma.
According to Intel, there are approximately 30 designs coming up and at the upcoming Consumer Electronics Show there is talk of many more models more being available.