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Cisco launches new partner programme

New programme targets ‘smaller’ partners selling home networking solutions in MEA region

The new programme has been designed to reward partners in the MEA region, says Khan.
The new programme has been designed to reward partners in the MEA region, says Khan.

Networking powerhouse Cisco has revealed that it's unveiling a new channel partner programme for its Home Networking Business Unit in the Middle East and Africa (MEA) geography.

The move comes as the vendor looks to capture more market share and engage ‘smaller' unmanaged channel partners that sell its home networking kit in this region.

Dubbed Linksys Partner Rewards Programme, the initiative is targeted at all its partners in the traditional reseller base and power retail channel that sell Cisco's home networking array.

The move, states the networking giant, is partner of a broader strategy to increase the number of its managed partners and comes as Cisco looks to expand its business in the home networking segment after the vendor enhanced its product portfolio.

Amanulla Khan, regional manager - Home Networking Business Unit, India, Middle East and Africa at Cisco, said the new partner programme has been designed to assist and reward partners across the MEA region for selling and implementing Cisco's home networking solutions to the end-user.

Khan said the programme has been developed to grow the business of all Cisco's Home Networking Business Unit managed reseller partners, as well as the unmanaged partners that buy home networking products from their peers. "We are aware that there is a big number of ‘smaller' partners out there that buy our consumer networking solutions from the authorised channels, but don't get rewarded for doing business with us. This programme has been developed with such partners in mind and we will incentivise partners for selling Cisco's consumer products," he said.

Khan added that the programme will offer training sessions and rebates to all partners that join and Cisco will assist them in growing their businesses to profitability. "The bottom line is that we would like to see our channel partners have business models that are growing but most importantly, offering a better product mix from Cisco," he said.

Khan added that the programme will be rolled out in phases starting in February 2012 with the UAE, KSA and South Africa kicking off the first phase, before extending the initiative to partners in India and Egypt, North Africa's largest IT market.

In the power retail space, Khan reiterated that the company was assisting its power retailers in the MEA region with training programmes aimed at helping them to make the shopping experiences of their customers better. "We have eliminated complexities from our current product and technology offerings in the consumer sector. The product range we have in the market reflects this and all our retailers have been trained to sell our solutions based on the experience a customer wants have with our products," he explained.