Aptec’s CEO joins Microsoft DPAC
Ali Baghdadi to use platform to highlight issues and experiences of the MEA channel
Aptec Holdings, one of the largest technology value-added distributors in the Middle East and North Africa region, has revealed that Dr Ali Baghdadi, CEO and president, Aptec Group, has joined the Microsoft Distribution Partner Advisory Council (DPAC).
The move follows Baghdadi's attendance of the session of Microsoft DPAC which took place in the USA last month.
The Microsoft DPAC is an ongoing, strategic business forum between the executive leadership of Microsoft and a select number of its authorised distributors with strong local or regional presence around the globe.
The software giant states that the advisory council is comprised of 25 distribution executives within Microsoft's global distributor partner community and reflects the geographical and market diversity of Microsoft distribution ecosystem.
Baghdadi, said: "I am delighted to have participated in the Microsoft DPAC. Given our involvement in the distribution of traditional license and OEM products as well as being a VAD and our recent appointment as a Cloud distributor, I had a chance to share issues and experiences of the channel in the Middle East and Africa region. This is a win- win- win scenario for Microsoft, distributors and resellers."
Baghdadi added that: "The meeting was very productive as Microsoft has dedicated highly experienced senior directors to the benefit of worldwide distribution. The aim of the meeting was to increase the efficiency of Microsoft's relationship with the channel and to enhance its profitability. Managing cloud based services, rebate programmes, channel tools and worldwide pricing were some of the topics discussed during the sessions."
Pierre Nel, MEA SMB & Distribution lead, Microsoft Corporation said: "We would like to congratulate Aptec on their nomination to join the global Microsoft DPAC. We are excited to further strengthen our business relationship with Aptec and work together to combine efforts to grow distribution and channel business in the region."
Agendas of the advisory council's meetings are member-driven and focus on strategic and mutually relevant topics, including Microsoft distribution business strategy development, channel sales programme enhancements and investment plans, Microsoft product strategies, cloud computing and field engagement.
Aptec Holdings is a Microsoft authoried distributor in Middle East and North Africa since 1994. Current distribution agreement with Microsoft includes all GCC countries (including Saudi Arabia), Egypt and Lebanon.